We attended two events where Target previewed their new “It Gets Better” video to employees. The team members represented in the video were sincere and their stories heartfelt. You could tell the viewers liked it by their verbal response and by their happy faces. They saw themselves and others they loved in that video. It was a success.
This morning I read Dan Savage’s Slog on Target’s video, “It Gets Better.” His response and others who commented were so consumed by their “Target grudge” that they have forgotten the reason "It Gets Better" was started. In their own words, "The It Gets Better Project was created to show young LGBT people the levels of happiness, potential, and positivity their lives will reach -- if they can just get through their teen years. The It Gets Better Project wants to remind teenagers in the LGBT community that they are not alone — and it WILL get better." I am an ally. I watched the video. The Target LGBTA Business Council accomplished the mission of this project. Secondly, the video was created by the LGBTA Business Council; it wasn't a cooperative scheme to win customers as was insinuated by Mr. Savage. The naysayers disappoint me. I have to say that these comments reflect to me that they really don't care if a video is produced to help young people. They just want to kick the can one more time. Oh, and one more thing. Target stepped up in a very public manner. Where are the other companies in the Twin Cities area? Hmmmmm